Main Article Content

Abstract

In today’s socially conscious environment, employees and customers place a premium on working for and spending their money with strategic global businesses that prioritize Corporate Social Responsibility. The convenience sampling technique was used to determine a sample size of 100 from a population of 192. The study adopted a descriptive statistics of mean and standard deviation, and simple linear regression analysis to examine the impact of corporate social responsibility on Global business in Imo State, Nigeria.  Reliability statistics was conducted to ascertain the reliability of the test instrument. The scale proved reliable .823 (α ≥ .70). The study concludes that CSR have a very significant impact on global businesses with a correlation coefficient of -.503 and P- value of .309 at 0.01 level of significance.

Keywords

corporate social responsibility global business society model

Article Details

How to Cite
OBIALOR, D. C. (2020). CORPORATE SOCIAL RESPONSIBILITY AND GLOBAL BUSINESSES (A STUDY OF COCA COLA PLC, OWERRI - IMO STATE) . JOURNAL OF ECONOMICS AND ALLIED RESEARCH, 4(3), 166–175. Retrieved from https://jearecons.com/index.php/jearecons/article/view/162