ANALYSIS OF GINGER MARKETS IN HAWUL LOCAL GOVERNMENT AREA BORNO STATE, NIGERIA

Abstract

The study examined ginger markets in Hawul Local Government Area Borno State, Nigeria. Sixty respondents were randomly selected for this study. Primary data were obtained using questionnaires and multi-stage sampling techniques was employed to select 60 respondents. The Gini coefficient, gross margin and marketing margin were used to measure the structure and performance of market.  The average age of the respondents was 40 years, household size was 7 persons, and years of farming experience was16 years. 76.7% of the respondents were married and 52.5% had no formal educated.  The   gini coefficient of 0.5797 was recorded with the marketing margin of 15.79%. It was concluded that the farmers made more than 100% profit after the transaction period.  The market structure of ginger in the areas under study was characterized by monopolistic mode of competition with marketing margin of 6.67% which  indication that there are no barrier to entry giving rise to the competitive pricing within the market. It was recommended that  the farmers , registering and participate in cooperative society that promoting new innovation and marketing strategies should be paramount important to keep educating and updating their old and traditional way of transaction and government should enact a policy towards creation of industries that will add value to the products and marketing places.