IMPACT OF MOTIVATION ON THE PRODUCTIVITY OF CEMENT COMPANY OF NORTHERN NIGERIA PLC, SOKOTO

Abstract

This study examined the impact of motivation on the productivity of Cement Company of Northern Nigeria Plc, Sokoto. The data collected through questionnaire administered were presented and analyzed first using descriptive statistics such as frequency distribution, percentage as well as mean scores. Afterwards, a simple regression analysis was employed using the ordinary least square (OLS) method in estimating the linear relationship between staff motivation and productivity.  Findings from the analysis revealed that the company adopts series of motivation activities on its teaming staff by increasing salaries, entitlement, annual leave, adequate medical attention, creative thinking and innovation, promotional prospect, good and cordial relationship with management. However, the impact of staff motivation was not significant enough to induce a meaningful improved productivity of the Company. Foregoing from the findings therefore, it was recommended that the company should put in place effective strategies to motivate the staff. This is because a well-motivated staff will have a high morale to do the work diligently thereby increasing productivity.