ABUBAKAR, A.; IDRIS, B. B. MEDIATION ROLE OF SOCIAL MEDIA ADOPTION ON THE ORGANIZATIONAL INNOVATIVENESS AND SMEs PERFORMANCE IN NORTH-WESTERN NIGERIA. JOURNAL OF ECONOMICS AND ALLIED RESEARCH, [S. l.], v. 8, n. 4, p. 189–206, 2024. Disponível em: http://jearecons.com/index.php/jearecons/article/view/324. Acesso em: 2 aug. 2025.